So, what steps can a marketing agency like Canyon Crest Creative take to create great products that impress clients and win more business? Unsurprisingly, it all starts with listening.
1. Find out what people want:
Before you hit the drawing board, you need to find out what your client or target audience is in the market for. There’s no point designing a product they have no interest in, so make sure to meet with them beforehand to find out what they want.
2. Do some competitor research:
Now you know what sort of product you’re creating, it’s a good idea to suss out the competition and see what’s already out there. In doing so, you can identify any gaps in the market and figure out how to make your product stand out from the crowd.
3. Put pen to paper:
With pen in hand and USPs in mind, it’s time to get sketching. It’s best to get down as many concepts and prototypes as you can muster up, as it’s difficult to predict which direction (or shape) your product will take in these early stages.
4. Fine-tune your ideas:
Spend time with your ideas and try to narrow them down to one or two viable prototypes. These are what you’ll be pitching to the client or manufacturer, so it’s important you believe in what you’ve created before you show them to anyone else.
5. Present your work:
The pitch is your chance to really sell your product to the client. You won’t get far if you can’t convince them of its sales potential, so ask yourself beforehand: Does it solve a consumer problem? Why is it better than its competitors? These are the kinds of questions you’ll be asked, so make sure you have some good answers ready.
6. Apply the feedback:
Don’t see negative feedback as a bad thing – try to see it as an opportunity to do better. Though criticism is not easy to take, it’s the job of a product designer to take feedback from clients and consumers and put it into an actionable form. In other words, it’s back to the drawing board!
7. Create the final design:
Use any feedback and notes from consumer research to create the final version of your product. By this point, your product will have gone through several iterations and may not resemble your initial idea at all. If anything, that’s the sign of a well-functioning product development process.
8. Bring it to market:
Congratulations! The groundwork is done and it’s time to launch your product to the world. Though the global market is a hyper-competitive and uncertain place, following this 8-step plan is a great way to make sure your new product lands with a bang.[/vc_column_text][/vc_column][/vc_row]